Unless you are part of the uber upper-echelon of cool, chances are you’ve only just (or never) heard of the latest fashion trend sweeping the hipster nation. It’s called “normcore,” essentially the fashion of trendy normalcy. Wearing mom jeans and turtlenecks is revered within the normcore community. These young hipsters are literally taking their grandpa’s style, just like Macklemore warned in “Thrift Shop.”
We should have seen it coming—for years people hipsters have sought out the blatantly uncool or obscure and made it “their own.” It was only a matter of time before these Doc Marten-wearing 20-somethings shook down their parents for turtlenecks and New Balances instead of money to buy craft beer and Ray Bans.
One group who seems to be on the complete opposite side of the normcore spectrum is the rapper community. Expensive outfits, big chains, and lots of designer brands have been synonymous with rap for some time now. And as a rapper’s fame grows, jewels only get brighter, chains get heavier, and outfits get even crazier.
This is the reason why we have taken it upon ourselves to rewind it back, way back. Back before the fame, back when outfits didn’t cost 50k, back to when one chain, or even no chain was sufficient. Allow us to take you back to a humbling time, when rappers were a little bit more… normcore.
From Snoop Dogg to 2 Chainz, here are 11 rappers who used to be normcore.
I don’t care who you’re talking to Birdman… those are mom jeans. High-waisted, acid washed, ’90s mom jeans. Somewhere in 30 Rock, Tina Fey is laughing uncontrollably. And even though the gold chain and watch make up for the jeans a little bit, you tucked in your shirt Birdman! That’s the bread and butter of normcore! No amount of face tats could undo this moment in normcore history.
Is that the beloved Trap God Gucci Mane or your neighborhood insurance agent? BURR, Gucci you look mighty cold, I hope that ribbed turtleneck is keeping you warm. It was Gucci who rapped, “My jewelry game sick, I think my jeweler need chemo,” but here we see a jewelry-less Gucci, caught in an undeniable moment of normcore. His white collared shirt is buttoned up all the way and his sweater zipped strategically down to the collarbones as if to say, “I may work in a cubical but I STILL KNOW HOW TO HAVE FUN!”
I can’t decide if it’s Childish Gambino’s oversized suit or the Amish inspired dresses in the background that make this photo so normcore. That’s without even mentioning the two kids rockin’ horn-rimmed glasses in the top left of the photo. No doubt Gambino just won some cool class prize for being really fucking awesome and lucky for us, he celebrated by immortalizing this normcore moment for all to see.
This picture epitomizes normcore. Orange Dickies overalls with a matching black and orange striped turtle neck… I mean does it get better than that?! Action Bronson, thank you for this one and thank you for that premature duck face. I guess normcore wasn’t the only trend you were up on early.
Before the braids, big furry coats, and fedoras, Snoop Dogg was content with a simple polo. Head cocked to the side and dropped into a squat, Snoop rocks a classic normcore piece as he poses with his equally normcore friends.
2 CHAINZ… ONE BOW TIE!!!
2Chainz keeps it very classy in this normcore ensemble. Here we see him in the classic school senior photo attire consisting of a tuxedo and simple bow tie. Although 2Chainz looks normal here, as we see his eyes, unhidden by sunglasses, for the first time, it’s hard not to think about how epic his school picture might have been if he dressed like he does now.
I don’t know if normcore has reached haircuts yet, but when it does, this is the look everyone will be fiending for. The classic and cringe-worthy bowl cut shown here on Macklemore is normalcy at its finest. Because nothing says normcore more than plopping a bowl on your son’s head and snipping away.
Nothing was the same. Drake literally looks like he just got off the L train after a night out at Williamsburg Music Hall. Forget bottles, this is all the ammunition Chris Brown needed to get back at Drake after the whole Rihanna fiasco. And why wasn’t this the NWTS album cover? Is Drake even allowed to be a rapper after this photo?
Ladies and Gentleman does it get more nerdy than a sweater vest over a plaid shirt? Besides the skewed shirt to sweater ratio I think the only thing holding Game back from a career at Microsoft might be his face tattoo.
Kanye West is nonplussed. You think this is a “new” fashion trend… please, Kanye brought normcore to Fendi six years ago and they told him no. This is why we have to put him on, this is why we need to listen to Kanye. We could have had normcore six years ago!!! Now how many motherfuckers you done seen rocking a normcore jogging pant…